Marketing Mix Strategy Nuematic Shoppe Essay Example | Topics and Well Written Essays - 2500 words

Marketing Mix Strategy Nuematic Shoppe - Essay ExampleNuematic Shoppe is an Indian company dealing in distribution of pneumatics, hydraulics, LPG/CNG Gas Kits, Multivalves, Filters, Sealing elements, fittings, anti-vibration mounts. The company is a closely known entity among the Indian industries with an international reputation as the only professional distributors of unsh bed pneumatics and other products. Apart from the above menti onenessd products, the company is also representing hosts of Indian and international brands like Shubhnorg, Stetters, Zeroil Hunter and Haag Zeissler (www.neumaticshoppe.com) . As the company has good number of customers who place their requirements well in advance, the company is able to cater to the needs in time of emergency as it has stocks readily available. The company is powered with over 40 employees in the factory and 20 administrative staff handling the customer orders, queries, requisition and distribution. Though the company was doing w ell in the market, there were few complaints arising from the customers about the feeling of products which resulted in withdrawal of some orders by them. In order to identify the problem as per the marketing mix strategy, all the 7Ps of company are detailed below1)Product The prodcut or the service is the element which satisfies the clients needs generating two types of relationships with the prospect a functional and a linking one which in turn relates to the products usefulness. The product manufactured by any company has to be in demand by the consumer (Belohlavek, 200815) .