Direct Marketing Memorandum

This memorandum is with regard to the current chore as to the proposed shift in market strategy for partnership products. As you drive home every last(predicate) been made aware, a recommendation was recently submitted to the Vice President for selling with the suggestion being to establish a direct- merchandise system for the company in crop to increase sales and productivity levels.Furthermore, the precept behind this line of thinking was that a direct market model would amend improve the companys efficiency to reach out to customers directly, and being commensurate to address their needs and wants quickly and efficiently. This however, is today being contested by about of the major retail merchant clients in our diffusion network, especially since it is their perception that this impart essentially lessen their own sales and marketing initiatives.Not only will it mean trim down orders and client patronizing on their end, it will also effectively deprive them o f loot and financial sustainability. It becomes therefore the position of this memo that a compromise essential be arrived at, since the needs of both parties in this scenario must be taken into careful account. The new-fashioned recommendation then is as follows the asylum of a modified direct marketing system similar in nature to the model currently in uptake by Hewlett-Packard Corp.Instead of accepting orders on the company site and depriving retailers of their major function, decentralization to a certain degree will be done by forwarding all orders or requests on the site to the retailer systems for processing. While this model reduces outright pay on the part of the company, as contend to the original direct marketing one, it would legato retain the favor of the retailers in our dispersion network, which basically amount to roughly 60% of all sales operations. This is believed to be the surpass option for the company to take wedded the current circumstances.